Our work

F&H
OUTFITTERS

UX RESEARCH • UX RESEARCH

E-COMMERCE • E-COMMERCE

Live website
www.fishinghuntingoutfitters.com

ABO
UT.

FH Outfitters is a full line of apparel dedicated to hunting, sport fishing, and the active lifestyle.

OUTDOOR • OUTDOOR

APPAREL • APPAREL

GOAL

-01

REDESIGN.

UX APPROACH

Conduct a User Experience Report to identify the personas and customer journey of the current webpage, in order to do a Full optimization of the page to sell more directly through their page

UX • UX • UX • UX • UX • UX

RESEARCH • RESEARCH

-02

CONTENT &
CMS.

PROACTIVITY.

PAIN
POINTS

1. We had to wait to collect primary data for research.

2. Discovered a brand-new customer persona.

3. Optimize a high-level e-commerce website on a restricted CMS.

4. The website had no product categories.

COHESIVE • COHESIVE

BRANDING •BRANDING

-03

UI.

AUTOMATION

APPROACH

UI • UI • UI • UI • UI • UI • UI

AUTOMATION • AUTOMATION

The team conducted a user experience research report to identify the reasons of low sales on their website using quantitative and qualitative research.

Recognized the customer personas and their customer journey in order to design a fully optimized website.

Enhanced and improved the shopping experience for the users with a modern look and clear customer path.

-03

UX RESEARCH.

OPTIMIZATION

APPRO
ACH.

The team conducted a user experience research report to identify the reasons of low sales on their website using quantitative and qualitative research.

Recognized the customer personas and their customer journey in order to design a fully optimized website.

Enhanced and improved the shopping experience for the users with a modern look and clear customer path.

AUTOMATION

Digi-clicks puts the client's growth first, not what puts money in their pockets!

NYDIA

MARKETING DIRECTOR F&H OUTFITTERS

MORE PROJECTS